Iberian Aesthetics connects global wine importers with exceptional producers from across Spain and Portugal. We specialize in sourcing high-potential wines for distributors working with monopoly markets, airlines, and supermarket tenders. With deep industry insight and a proven track record, we turn Iberian wine projects into international success stories.
External Export Office
Our inspiration for this endeavour has been the work of Becky Wasserman, who introduced the world to small Burgundy domaines as early as 1976. With the ethos of “small is beautiful” she was instrumental in giving Burgundy wines the reputation they have today.
Similar dynamics are in play in Spain and Portugal today. Where large cooperatives and wine brands have an upper hand on the small winemakers. Consumers are hungry to try wines from new projects, but for distributors it’s not easy to know where to look.
Work with us to assure that you are among the first to taste anything new and exceptional. Young growers from Spain and Portugal are waiting to present their wines to you. We don't mark up prices with commissions; you receive rates equivalent to purchasing directly from the winery.
About us
Our international team, based in Barcelona, is comprised of four people, including sales and administration. Our founder, Mr. Cruz Liljegren, has been involved in different areas of the wine business since he was 20 years old. That's about 20 years in positions such as Head Sommelier for luxury hotels in the Maldives, Wine Journalist for wine trade magazines such The Buyer and Harpers Wine & Spirit, retail salesman at the Swedish alcohol monopoly, and later in his career, Independent Wine Broker. In 2013, Cruz completed his Master’s degree in Wine Business from the University of Dijon, Burgundy. During that time he had the pleasure to get introduced to Becky Wasserman, a meeting that would stand as inspiration to his current endeavors with Iberian wine exports. . As their extended export department we help wineries in Spain and Portugal reach more customers, reducing risks from economic changes, regulations like Brexit, and dependence on one market.
We follow a simple rule: “If we won't drink it, we won't sell it.”
Monopoly markets, airlines, and supermarket tenders
We specialise in sourcing high‑potential wines for distributors working with monopoly markets, airlines, and supermarket tenders. Our trusted network and refined workflow make us a reliable partner for navigating complex submissions and securing standout wines for demanding clients.
For producers, we act as an extension of your export team: we identify the right opportunities, shape your offer to match each tender, and present your wines to serious buyers who value long‑term collaboration. For importers, we simplify the entire process by filtering the most suitable Iberian projects, coordinating samples and documentation, and ensuring that every submission is strategically aligned with your portfolio and market needs.
By working closely with both sides, we bridge the gap between ambitious Iberian wineries and professional buyers around the world, turning well‑matched projects into winning listings and lasting commercial relationships.
More than 25 active partners
The Team
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Cruz Liljegren
Founder / Head of wine exports
cruz@iberian-aesthetics.com
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Mar Alayrach
Airline & Travel Retail Tender Specialist
office@iberian-aesthetics.com
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Valeria Stepanova
Nordic Monopoly Key Account Manager
office@iberian-aesthetics.com
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Chiara Martis
Content producer for Instagram
office@iberian-aesthetics.com
Let’s work together.
Interested in importing exciting wines from Spain and Portugal? Fill out some info and we will be in touch shortly! We can't wait to hear from you!